The Idea Hunter's blog

Thoughts on better thinking and better presenting

The I's have it

We're used to the 4P's of the Marketing Mix ( or the 7 P's if you wish) but it has always struck me that in the area of creative thinking and innovation it is the I's that rule the roost. Ideas (ideation), imagination, identification, insight, intuition, incubation, invention, impact, implementation, innovation,...